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NSA Disney Website
The NSA Disney Institute website is a marketing tool created to encourage sign ups to a series of conferences and seminars at short notice.
The site was designed and created in just seven days in early July. When the site was commissioned the objective was to sign up 50% of the 1000 visitors to Disney Institute’s world renowned professional development programme, the “Disney Keys to Excellence,” in London from September 14 to 18th, 2009.
Big name operators were already signed up to support this major people development and leadership initiative. Sessions had been organised to run over five days.
The challenge was to communicate the event to senior executives in the UK eating- and drinking-out industry, and provide secure registration online, in the space of two months.
The results
The event was fully attended with more than 500 visitors signing up via the website.
McDonald's, Whitbread, JD Wetherspoon, Punch Taverns, Wagamama, Bay Restaurant Group, Town & City, Hall & Woodhouse, Barcelo Hotels, People 1st and Living Ventures Academy all sent teams throughout the week.
